Primaforma means ¨before and last¨ in Italian. The idea behind the name is that in shoe manufacturing, ¨before¨ you can produce a pair of shoes, you first need to have a ¨last¨. In technical terms, a last is the basis for all shoe manufacturing and it's what gives all shoes their shape or form. This factory has over 30 years of technical shoe making experience. For their latest project Primaforma saw the demands of the market wanting clean and comfortable shoes. Their sneakers are clean, sleek and have the perfect fit.
There is nothing more classic than a clean white pair of sneakers. Style #001 by Primaforma brings together form and function to create a sleek, modern, and comfortable shoe. The brand has over 30 years of shoe manufacturing experience, with a focus on putting “forma” first, meaning the last of the shoe, the forma, comes before anything else. Made in Italy.