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Primaforma means ¨before and last¨ in Italian. The idea behind the name is that in shoe manufacturing, ¨before¨ you can produce a pair of shoes, you first need to have a ¨last¨. In technical terms, a last is the basis for all shoe manufacturing and it's what gives all shoes their shape or form. This factory has over 30 years of technical shoe making experience. For their latest project Primaforma saw the demands of the market wanting clean and comfortable shoes. Their sneakers are clean, sleek and have the perfect fit.
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  • Primaforma 001 Leather Court Sneaker for Men in Black
    You can’t go wrong with a clean pair of black tennis shoes. Sleek, modern, and easy, Primaforma aims to create the best comfortable shoes they can. “Before and last” is Primaforma’s namesake and practice, with over 30 years of shoe making experience. Wear these kicks year ‘round. Made in Italy.

    Primaforma Man 001 - Black

    Regular Price: $198.00

    Special Price: $149.00

  • Primaforma 001 Leather Court Sneaker for Men in Olive
    A classic lace up court shoe is updated with a monochrome olive green color. Sleek, modern, and easy, Primaforma aims to create the best comfortable shoes they can. “Before and last” is Primaforma’s namesake and practice, with over 30 years of shoe making experience. In shoe manufacturing, before a pair of shoes can be created, one needs a shoe last - the “forma.” Made in Italy.

    Primaforma Man 001 - Olive

    Regular Price: $198.00

    Special Price: $149.00

  • Primaforma 001 Leather Court Sneaker for Men in White
    There is nothing more classic than a clean white pair of sneakers. Style #001 by Primaforma brings together form and function to create a sleek, modern, and comfortable shoe. The brand has over 30 years of shoe manufacturing experience, with a focus on putting “forma” first, meaning the last of the shoe, the forma, comes before anything else. Made in Italy.

    Primaforma Man 001 - White

    Regular Price: $198.00

    Special Price: $149.00

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